Broker Check

High Impact Investing

Where Making Money - Meets Making a Difference 

Would you be interested in aligning your values with your investment portfolio if you did not have to sacrifice your investment performance objectives?

Have you ever looked at the companies you are invested in through your investment accounts and not liked the names of those companies, and felt that you wish you could do something different?

With our High Impact Portfolios you can aim to align your investments with your social and environmental values. Our High Impact Portfolios are comprised of stocks, bonds, mutual funds and ETF's that can serve as a cornerstone of a well balanced portfolio. Our High Impact Portfolios have a dual objective of providing competitive returns while making a positive impact on society and the environment.

What is High Impact Investing?

High impact investing is a strategy that strives to align your personal values with your investments while making a positive social and environmental impact. This can also be done for investment funds of Non-Profit organizations and Foundations to match and support their missions.

Sustainable or Socially Responsible Investing incorporates ESG analysis. ESG stands for Environmental, Social and Governance. 


Why High Impact Investing?

Preference and Performance. There is a growing base of evidence that suggests companies that are environmentally sustainable, and have positive screens for corporate governance and diversity in executive leadership outperform funds that do not share this focus.1

At Bair Financial Planning, we are hearing from our clients that they prefer to invest in companies that are making a positive difference in the world. We, along with our partners at The Wealth Consulting Group (WCG), believe our High Impact Investment portfolios support all of these objectives. We help clients set and implement clear goals aligned with their needs, values, and objectives. We strive to be a leader in sustainable and responsible investing.


High Impact ESG Performance 

"High sustainability companies significantly outperform their counterparts over the long-term, both in terms of stock market and accounting performance."1

1 “The Impact of a Corporate Culture of Sustain-ability on Corporate Behavior and Performance.” Harvard Business School, R. Eccles, I. Ioannou, G. Serafeim, 25 November, 2011/2012

The charts below show ESG indices performance versus the performance of its comparable traditional indices.


Data as of 9/30/2016.

Time period of illustrations vary due to ESG index inception dates prior to comparative indices: MSCI KLD 400 Social 5/1/90; MSCI EAFE ESG 10/1/07; and MSCI Emerging Markets ESG 6/6/13. All MSCI indices include aggregated, multi-source histories prior to acquisition on 9/1/10.

All performance referenced is historical and is no guarantee of future results. All indices are unmanaged and may not be invested into directly.

International investing involves special risks such as currency fluctuation and political instability and may not be suitable for all investors.

These risks are often heightened for investments in emerging markets.

WHY BAIR FINANCIAL PLANNING?

Our core values are centered around trust and open communication. We pride ourselves on the long-term trusted relationships we have with our clients and we put them in the center of everything we do and choices we make. We surround ourselves with diverse team members who understand that our only existence is to serve our clients and exceed their expectations to help them strive to reach their full potential. We believe that as a conscious business leader we can make positive social change through corporate transparency, environmental sustainability and social awareness. 

Marci Bair, CFP (R)  is a well respected Wealth Manager in the Financial Planning industry and has over 25 years of experience in Socially Responsible Investing and managing client's investment portfolios.

Victor Orozco,  has been working with Bair Financial Planning for over 13 years. He manages our investment portfolios and represents Bair Financial Planning on The Wealth Consulting Group's (WCG) Investment Strategy Committee (ISC). 

The Wealth Consulting Group's (WCG) Investment Strategy Committee (ISC) and LPL Financial's research department draws on a wealth of experience and resources in order to bring our client portfolios the most current research and thinking available. The ISC consists of seven experienced advisors with a collective experience of over 200 years and WCG's chief economist William Helkie*. Mr. Helkie retired as senior advisor to the Federal Reserve Board. He also held many other executive-level positions during his tenure, including senior advisor for the Energy Information Administration, a division of the Department of Energy. He currently teaches Macroeconomics at the University of Maryland. *William is not affiliated with LPL Financial

In addition to our Investment Strategy Committee we regularly subject our portfolios to independent anaylsis for further due dilligence and transparency.


As independent, fee-based CERTIFIED FINANCIAL PLANNERTM practitioner's we are not captive to any one company and we have a Fiduciary level of responsibility to our clients.

Our 5 Step Financial Planning Process allows us to get to know our clients personal and financial goals to allow us to manage their investment portfolio to pursue their objectives.

There is no assurance that the techniques and strategies discussed are suitable for all investors or will yield positive outcomes. Investing involves risks including possible loss of principal. No strategy assures success or protects against loss.

Investing in stock includes numerous specific risks including: the fluctuation of dividend, loss of principal and potential liquidity of the investment in a falling market.

Bonds are subject to market and interest rate risk if sold prior to maturity. Bond values will decline as interest rates rise and bonds are subject to availability and change in price.

The return on ESG investments may vary versus if the investor made decisions based solely on investment considerations.

Additional information from our investment research partners


PAX World Investments                                                          TIAA Social Responsibility

Trillium Asset Management                                                   Community Capital Management

BlackRock Impact                                                                   UN Principles for Responsible Investment

Global Impact Investing Network                                          University of Cambridge Investment Leaders Group


US SIF: 2016 Impact of Sustainable and Responsible Investment Report


For more information, feel free to download a copy of our High Impact Portfolio brochure


WCG Wealth Advisors, The Wealth Consulting Group, Bair Financial Planning and LPL Financial are not affiliated with the above named entities.